by Ellen Di Resta | Sep 27, 2019 | Business Transformation, Future of Work, Innovation, Longevity and Disruption, Organizational Behavior, Organizational Resilience
Your customers connect with what you believe only when it’s consistent with what they believe. Our clients win in the market because we figure out what your customers believe, and ensure that you build upon this foundation.
by Ellen Di Resta | Sep 20, 2019 | Business Transformation, Longevity and Disruption, Organizational Behavior, Organizational Resilience, Uncategorized
With over 43 million views, it’s safe to say that most people in business have seen Simon Sinek’s excellent TED talk or read his book “Start With Why”. The talk is excellent, but he never promised to show you how to find it.
by Ellen Di Resta | Jun 5, 2019 | Business Ecosystems, Business Transformation, Future of Work, Organizational Behavior
In my opinion, the book Capitalism Without Capital by Jonathan Haskel and Stian Westlake is one of the most important business books to have been written in the last five years. I felt the need to write a review because most people I run into in the course of...
by | Apr 17, 2015 | Consumer Experience, Organizational Behavior, Uncategorized
The topic of market insights has come up quite a lot lately. I have repeatedly been hearing the word insight as something to be observed, as in “We observed several insights on that consumer interview.” This is not an uncommon way to speak about insights,...
by | Jul 6, 2014 | Consumer Experience, Healthcare Industry, Organizational Behavior
“Live long, and Prosper” – Spock character – Star Trek Its no secret that healthcare costs are spiraling out of control. In other industries, the problem(s) contributing to rising costs can be identified and quantified, and new solutions can be...
by | Jun 17, 2014 | Consumer Experience, Innovation, Organizational Behavior
Were surrounded make that inundated by news of the latest wearable technology or smart phone app that will change the world. Healthcare costs are skyrocketing in direct proportion to our waistlines. Theres a common belief that if we track our personal data our...
