by | May 4, 2014 | Healthcare Industry, Organizational Behavior
One of the things I'm currently working on is leading a team to create disruptive opportunities within the changing healthcare landscape. I can't go into specifics of the work, but in taking people through the experience design and innovation process is...
by | Apr 27, 2014 | Consumer Experience, Design, Organizational Behavior
I'm struck by how often I'm asked about a product's ability to change people's behavior. It's not the fact that I'm asked the question, but it's usually that an expectation is often embedded within the question that it is the product...
by | Apr 20, 2014 | Innovation, Organizational Behavior
There were some good comments in last week's post which caused me to pose a question. So many of you resonated with the idea that a start-up needs to launch an offering that is at the intersection of what the founder wants and what the market wants, and...
by | Apr 13, 2014 | Innovation, Organizational Behavior
I've noticed an interesting shift in the last couple of years when I talk with founders of start-ups. It used to be that they were only worried about building a new product with new technology. They often set out to solve a real market need,...
by | Feb 17, 2014 | Consumer Experience, Organizational Behavior
In my last post I described what I call the Customer Experience Dilemma. The tension created when you need to develop a new offering with the ability to disrupt the market, and the competing forces often imposed by those that measure potential success based on...
by | Feb 9, 2014 | Consumer Experience, Organizational Behavior
I have spent my career designing customer experiences and the innovative products and services that enable them. Through the years there has been a consistent dilemma between designing to deliver on what consumers say they want, and designing to...
