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What is an Insight? Example

What is an Insight? Example

In my last post I discussed the difference between an insight and an observation, how each required different work, and led to different results. Now I’ll use my journey as a mobile phone consumer over the last several years as an example. Way back in the early...

Respect the Nuance

It’s easy to take the given data at face value – and the face value is readily available to everyone, competitors and collaborators alike. If we have the discipline to examine the nuances of why the data is what it is, then we can go in directions our competitors may never think of, and that’s where we can create our unique value.