Aligning Action, Serving People
Have you ever read the book Animal Farm? For many people it was assigned reading in secondary school or college. It provided a good example of how stories can be used to reveal a hidden meaning, or to deliver tacit social, political, or emotional messages. Good...
Hidden In Plain Sight
Do you remember the Magic Eye images that were popular many years ago? Here’s an example. Can you see the dolphins jumping through the hoop? Image from Magic Eye, Inc. (Look here or here for help to see it) All Magic Eye images have a 3D image camouflaged inside a 2D...
An Unusual Tribute to Jake Burton Carpenter
David Schriber recently wrote a touching reflection on his career at Burton Snowboards, and his relationship with Jake Burton Carpenter. I never met Jake personally, but he had a profound influence on how I approach my work, which in turn continues to indirectly...
Aligning To Your “Why”
When we work with clients, we work hard to ensure that they are aligning to their market’s ‘why’, as opposed to a ‘why’ that’s internally focused.
How To Find Your “Why”
Your customers connect with what you believe only when it’s consistent with what they believe. Our clients win in the market because we figure out what your customers believe, and ensure that you build upon this foundation.