by Ellen Di Resta | Oct 28, 2021 | Consumer Experience, Insight, Market Adoption, Tacit Knowledge
What are customers thinking when they buy a product or service? What are they trying to do? What options are available to them? How do they choose? What motivates decision-making, and while we’re at it, what is a motivation anyway?
by Ellen Di Resta | Oct 14, 2021 | Consumer Experience, Insight, Market Adoption, Tacit Knowledge
“Your actions speak so loudly I can’t hear a word you say.” – Ralph Waldo Emerson
by Ellen Di Resta | May 27, 2021 | Consumer Experience, Innovation, Insight, Market Adoption, Tacit Knowledge
Do you remember the Magic Eye images that were popular many years ago? Here’s an example. Can you see the dolphins jumping through the hoop? Image from Magic Eye, Inc. (Look here or here for help to see it) All Magic Eye images have a 3D image camouflaged inside a 2D...
by Ellen Di Resta | Dec 11, 2019 | Consumer Experience, Design, Innovation, Organizational Behavior, Uncategorized
David Schriber recently wrote a touching reflection on his career at Burton Snowboards, and his relationship with Jake Burton Carpenter. I never met Jake personally, but he had a profound influence on how I approach my work, which in turn continues to indirectly...
by Ellen Di Resta | Oct 4, 2019 | Business Ecosystems, Business Transformation, Consumer Experience, Longevity and Disruption, Organizational Behavior
When Simon Sinek talks about starting with “why”, the examples he cites are of companies that not only start with “why” but they have holistically carried it through everything they do.
by Ellen Di Resta | Sep 6, 2019 | Business Transformation, Consumer Experience, Future of Work, Innovation, Organizational Resilience
We have been conditioned to believe that more data leads to better insights, which in turn result in better decisions. But is that really true?
