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Lead Users vs Early Adopters

I've been having many conversations lately about how best to learn from lead users.  The conversation usually starts with differentiating a lead user from an early adopter.  Most people are familiar with early adopters.  They are the people who are...

Management Gurus

The Wall Street Journal published their list of the top management gurus today.  Here's the part that was most interesting to me: …changes show that time-strapped managers are hungry for easily digestible advice wherever they can find it. Today, the...

Don’t waste creative energy

According to a recent Business Week article, your company can find it's true innovative thinkers by encouraging fun and games, papering the walls, and having contests to solve challenges that are posted.  And everyone should be included.  That way you...

If you have to play it safe.

I get a "Tip of the Day" email from Harvard Business Publishing.  Here's today's tip: Despite millions invested in innovation, 40%-90% of new products fail. That's because consumers are more comfortable staying with familiar...

Consumer translation

Here is an unfortunate truth about consumer research.  No matter how useful the results are, it is very difficult to translate what the research results mean for your next product or service offering.  You may learn something that clearly defines a direction...

The myth of ideation

If you think the key to innovation is infusing your organization with creativity, and that creativity manifests itself through successful ideation sessions, please think again. Additional creativity is a good thing.  Ideation sessions certainly have their place,...