by | Jun 3, 2008 | Uncategorized
Seth Godin had an interesting post about how people cling to old ways of doing business, and approach fast-growing new ways with trepidation. He uses the newspaper industry as an example. People are clinging to the old business model, while online venues...
by | May 27, 2008 | Uncategorized
Here's the final step in translating your consumer insights into a viable product or service offering. At this point, your people are aware of the role their discipline plays in delivering on the consumer insight. They also have the capability to...
by | May 22, 2008 | Uncategorized
A quick recap: This is the second of the three things necessary to translate consumer insight into a successful product or service. I've been talking about the necessity of understanding consumer motivations in order to develop offerings they will...
by | May 19, 2008 | Uncategorized
Are the people in your company aware of how their job function can actually contribute to realizing the company strategy? Can they even articulte the company strategy? You can find out if they can articulate the company strategy by asking them. But how do...
by | May 14, 2008 | Uncategorized
I wrote a post a while ago about Consumer Translation. In it I talked about how it doesn’t matter if you have determined how best to guide your business based on consumer insights if your organization lacks the skills to translate what the insight and...
by | May 9, 2008 | Uncategorized
As I understand it, the term Lead User was coined by Eric von Hipple from MIT. I highly respect the work he has done in identifying and codifying their value as the ideal group from which to learn from and guide innovation efforts. One...
