by | Jul 14, 2008 | Uncategorized
Who is responsible for innovation in your organization, and how do they ensure that it happens in the right way for your company? Not surprisingly, the answers to these questions vary greatly. Here are some of the most common answers I've encountered:...
by | Jul 11, 2008 | Uncategorized
I’ve talked about how it is often more valuable to learn from Lead Users than Early Adopters when developing new products and services. I’ve even talked about the role of the Laggard in this process. At this point it would be...
by | Jul 9, 2008 | Uncategorized
The Laggard is an interesting beast. In marketing terms, the Laggard consumer is so far behind the adoption curve that it makes little sense to expend resources to attract them. When we are developing new products and services, however, we may want to...
by | Jul 7, 2008 | Uncategorized
As consultants we are often faced with a dilemma. Our clients hire us because they need a fresh perspective that is unencumbered by the internal constraints, politics, and metrics that guide the day to day activities. We know, however, that our...
by | Jul 3, 2008 | Uncategorized
Most companies have methods to evaluate the potential success of a new product or service. Sometimes they come in the form of a focus group, or an online or in-person panel of consumers, or even an internal group of people who are thought to be "in the...
by | Jun 30, 2008 | Uncategorized
This weekend, my husband and I decided to finally replace our very old washer and dryer. After doing all the requisite research, shopping, reading reviews, etc, we decided that we should get one of the new machines that use very little water. As we were...
