by | Aug 7, 2008 | Uncategorized
Most companies are concerned with protecting their Intellectual Property, and I wouldn't argue that this is a good idea. However, I'm increasingly hearing the concern that companies are spending valuable resources protecting Intellectual Property that...
by | Aug 4, 2008 | Uncategorized
To finish expanding on the techniques used to uncover explicit and tacit motivations, let’s talk about uncovering tacit motivations. As mentioned in the previous post, tacit motivations are those that consumers either cannot or do not tell you about...
by | Aug 1, 2008 | Uncategorized
A couple of people have asked me to expand on the techniques used to uncover explicit and tacit motivations. Let’s start with explicit motivations. As mentioned in the previous post, explicit motivations are those that consumers can tell you about...
by | Jul 28, 2008 | Uncategorized
I find it useful to think about two types of consumer motivations; those that are explicit, and those that are tacit. Motivations that are explicit are those that consumers can tell you about directly. For example, if you want to improve your product...
by | Jul 25, 2008 | Uncategorized
This video "The Process" is a great illustration of Monday's post. Thank you Katie for sending the link! http://www.todaysbigthing.com/2008/07/23 Enjoy!
by | Jul 21, 2008 | Uncategorized
This sounds really obvious. Your company decides to develop a new product. This new product will fill a real market need. So of course all the activities that occur during the development phase exist to ensure that the new product will fulfill this...
