by | Sep 24, 2008 | Uncategorized
I was advising a client on how to collect some qualitative and quantitative research. He wanted to combine all the questions into one survey. I cautioned him about collecting too many qualitative responses, and suggested that we may want to do two separate...
by | Sep 19, 2008 | Uncategorized
My current client owns some of the world's largest online consumer communities in niche enthusiast segments. Here are a few things I've learned about doing consumer research within established online communities. I hope you find them useful....
by | Sep 15, 2008 | Uncategorized
Think about the last focus group you ran or attended. Be honest with yourself. Why did you have the focus group? And what, exactly did you learn from it? I always tell my clients that focus groups serve a real, and valuable purpose, and that they...
by | Sep 11, 2008 | Uncategorized
I talk a lot about consumer insight: how to learn from consumers, how to derive insights, and how to translate them into useful criteria to guide decision-making. I realized that I don't talk so much about how this connects to the design process, and...
by | Sep 9, 2008 | Uncategorized
I was looking over the last few blog posts and realized that the real purpose behind many of our innovation processes is to help us to work around traditional corporate reward systems. Defining Active Thinking is a way to ascribe value to a process that many...
by | Aug 28, 2008 | Uncategorized
I’m on vacation next week, and will return the week of September 8th. In the meantime I’ll leave you with this thought:
