by | Nov 10, 2008 | Uncategorized
Last week Brandweek had anarticle about Design Thinking, and I’ll have to say it was a bit misleading. I’m not going to nitpick the article, but I would like to address a few points that I think are valuable to understand about the topic. I...
by | Nov 4, 2008 | Uncategorized
I talk with a fair number of start-up companies and I'm always able to tell who chose the company name. Not the specific person who chose the name, but whether or not the name originated from within a marketing function or a technical function. I can also...
by | Oct 29, 2008 | Uncategorized
I've been thinking about trends lately. Not in how I might identify them, but in observing how other people think about them. Some want to be trend setters. Others are fearful that they will miss an opportunity if they fail to recognize a...
by | Oct 27, 2008 | Uncategorized
The internet doesn't encourage people to do anything they wouldn't already do. It does, however, make it easier for them to do what they would want to do anyway, such as finding others with whom they share interests. Today, groups of people...
by | Oct 24, 2008 | Uncategorized
While we’re on the topic of publishing, Chuck Frey of Innovation Tools published an article I wrote about guiding innovation with consumer research. It’s a brief how-to, illustrating how consumer research is applied differently for incremental...
by | Oct 20, 2008 | Uncategorized
For the last few months, I’ve been fortunate enough to be a participant in Seth Godin’s online experiment – Triiibes. This is a learning community, (currently, membership is by invitation only) and participants are actively exploring questions...
