by | Feb 13, 2009 | Uncategorized
I find that people who use consumer research tend to fall into one of two camps. Those who look to the consumer for answers, and those who look to the consumer for problems. People who look to the consumer for answers will spend a lot of time setting up research...
by | Feb 10, 2009 | Uncategorized
As long ago as 2003, when Michael Silverstein's book Trading Up was published, we've been acknowledging a shift in consumer spending. Wealthy consumers will trade down to less expensive items when it makes sense, and the middle class will trade up to...
by | Feb 6, 2009 | Uncategorized
It's important to evaluate new offerings with consumers before launching them into the market. I don't know of many companies who would disagree. Yet I am consistently amazed by how many companies will be satisfied with the statement "100%...
by | Feb 3, 2009 | Uncategorized
There's something I need to get off my chest. It's about newspapers. I know the newspaper industry is in the tank. I know that they need to find new ways to deliver and monetize the content they provide. I also know that the current state of their...
by | Jan 30, 2009 | Uncategorized
I’ve been inspired by Jeff Jarvis’ post in the HBP Davos Diary about Journalism’s Crisis to become a bigger pain in the butt. In his post, he argues that journalists failed to be persistent enough to get people to pay attention to the issues...
by | Jan 27, 2009 | Uncategorized
Seth Godin had a post today about creativity. In it he talks about how, for him, creativity is what happens at the edges of the normal routine. As such, what is creative for one person, may be rote routine for another. Seth's post is a good reminder...
