by | Apr 12, 2009 | Uncategorized
Last week I attended the first Mass Innovation Nights event. This will be a monthly event to highlight Massachusetts innovators by giving them a forum in which to showcase their latest products and inventions. It was good to meet so many in the local...
by | Apr 7, 2009 | Uncategorized
Walk into almost any company and ask a random employee what they do. You'll likely get very specific answers. "I'm in marketing", or "I'm a manufacturing supervisor", or "I'm a software developer." ...
by | Apr 3, 2009 | Uncategorized
People often ask me how they can improve their consumer interviewing skills. The thought being that if they can perfect the art of the one-on-one interview that they will have the key to understanding their markets. I applaud the intention, and people who try to...
by | Mar 31, 2009 | Uncategorized
It's hard to find a company that does not embrace multidisciplinary project teams these days. The idea is that since we all have our functional blindspots, a team that brings disparate disciplines together will have all the potential blindspots and pitfalls...
by | Mar 27, 2009 | Uncategorized
There's a multimedia presentation in the online Harvard Business Review about how to get a better understanding of what customers may truly want. I think this research method is a small step in the right direction. It shows how most quantitative...
by | Mar 23, 2009 | Uncategorized
There's an article in Fast Company about Google's design lead, Doug Bowman, leaving the company to take a job at Twitter. He says that Google's culture of over-reliance on testing and data paralyzes the design function. This is yet...
