by | May 6, 2009 | Uncategorized
I talk a lot about learning from your market and applying that insight to grow your business. However, yesterday I realized that it's just as important to be aware of what you are teaching your market. In a recent post on Jeff Jarvis' blog, he referenced a...
by | Apr 30, 2009 | Uncategorized
When I was in business school, I did an independent study thesis on the fostering design and innovation within corporations. The process required selecting a department and a professor to sponsor the work. When I first started business school, I...
by | Apr 27, 2009 | Uncategorized
Most consumer research focuses on learning about what people do, and most innovation projects focus on developing new technologies into things people will buy. Notice the disconnect? Too little research is focused on how people make decisions, and too few innovation...
by | Apr 22, 2009 | Uncategorized
The other day I was having a chat with some colleagues about authenticity. Current wisdom suggests that brands and companies that are perceived to be less than authentic are doomed to fail. However, we know that brands, companies, and even people will behave...
by | Apr 17, 2009 | Uncategorized
My last post was about the success of Monocle, and how founder Tyler Brule’s incessant, immersive research plays a large role in this success. But it’s not the only reason Monocle is successful. JD asked the question, “Is Brule able...
by | Apr 14, 2009 | Uncategorized
I enjoy the weekend edition of the Financial Times, part of which is Tyler Brule's weekly column. A few months ago, something started to catch my attention. It appeared that Brule's publication, Monocle, is doing quite well. It is a...
