by Ellen Di Resta | Oct 28, 2021 | Consumer Experience, Insight, Market Adoption, Tacit Knowledge
What are customers thinking when they buy a product or service? What are they trying to do? What options are available to them? How do they choose? What motivates decision-making, and while we’re at it, what is a motivation anyway?
by Ellen Di Resta | Oct 14, 2021 | Consumer Experience, Insight, Market Adoption, Tacit Knowledge
“Your actions speak so loudly I can’t hear a word you say.” – Ralph Waldo Emerson
by Ellen Di Resta | Sep 30, 2021 | Innovation, Insight, Intentional Resilience, Market Adoption
The amount of time and money wasted on developing the wrong product is far greater than the amount of time and money that could be wisely spent defining the right product.
by Ellen Di Resta | Aug 19, 2021 | Longevity and Disruption, Market Adoption, Uncategorized
We trust what we see, but just because something is real does not mean that it is right.
by Ellen Di Resta | Jun 24, 2021 | Big Data, Business Transformation, Data Analytics, Innovation, Insight, Longevity and Disruption, Market Adoption
“The algorithm indicated Robert McDaniel was more likely than 99.9 percent of Chicago’s population to either be shot or to have a shooting connected to him. That made him dangerous, and top brass at the Chicago PD knew it. So McDaniel had better be on his best...
by Ellen Di Resta | Jun 10, 2021 | Innovation, Insight, Market Adoption, Storytelling, Tacit Knowledge
Have you ever read the book Animal Farm? For many people it was assigned reading in secondary school or college. It provided a good example of how stories can be used to reveal a hidden meaning, or to deliver tacit social, political, or emotional messages. Good...
