Data Analytics | Pearl Partners

More Data Is Not Always Better

by Ellen Di Resta | Sep 16, 2021 | 4th Industrial Revolution, Big Data, Data Analytics, Innovation, Insight

People don’t buy products because they have a higher score on a preference test. They buy products that fit their lifestyles and solve real problems.

Data Should Inform Decisions, Not Make Decisions

by Ellen Di Resta | Jun 24, 2021 | Big Data, Business Transformation, Data Analytics, Innovation, Insight, Longevity and Disruption, Market Adoption

“The algorithm indicated Robert McDaniel was more likely than 99.9 percent of Chicago’s population to either be shot or to have a shooting connected to him. That made him dangerous, and top brass at the Chicago PD knew it. So McDaniel had better be on his best...

More Data Is Not Always Better

Data Should Inform Decisions, Not Make Decisions

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