Aligning To Your “Why”
When we work with clients, we work hard to ensure that they are aligning to their market’s ‘why’, as opposed to a ‘why’ that’s internally focused.
Make It Easy To Buy Your “Why”
When Simon Sinek talks about starting with “why”, the examples he cites are of companies that not only start with “why” but they have holistically carried it through everything they do.
How To Find Your “Why”
Your customers connect with what you believe only when it’s consistent with what they believe. Our clients win in the market because we figure out what your customers believe, and ensure that you build upon this foundation.
What’s Missing From The “Why”
With over 43 million views, it’s safe to say that most people in business have seen Simon Sinek’s excellent TED talk or read his book “Start With Why”. The talk is excellent, but he never promised to show you how to find it.
Never Before Have We Had So Much Data. Are We Making Better Decisions?
We have been conditioned to believe that more data leads to better insights, which in turn result in better decisions. But is that really true?
