Your customers will always give rational reasons for why they chose your offering, but your work will go deeper than that. What you learn will drive every aspect of your business, and you will soon be able to develop offerings that the customer did not even think to ask for.
In times of disruption and change, we must also shift our perspective on what we should control to achieve our goals.
I believe that the operation of the forest ecosystem provides an example of what we need to learn for organizations to thrive today, and it is already starting to happen.
When we work with clients, we work hard to ensure that they are aligning to their market’s ‘why’, as opposed to a ‘why’ that’s internally focused.
When Simon Sinek talks about starting with “why”, the examples he cites are of companies that not only start with “why” but they have holistically carried it through everything they do.