The difference in responses when people are asked for their preference as opposed to being asked to select for a specific goal is what matters when we design products and services. Every product or service is evoking a perception that is based on how it looks, how it is accessed, purchased, marketed, etc.
The key to realizing the benefits of blockchain or any new technology is the ability to look beyond the hype and assess the real value a technology can enable.
The amount of time and money wasted on developing the wrong product is far greater than the amount of time and money that could be wisely spent defining the right product.
People don’t buy products because they have a higher score on a preference test. They buy products that fit their lifestyles and solve real problems.
In times of disruption and change, we must also shift our perspective on what we should control to achieve our goals.
The balance of power in organizations is shifting. The fact that employees are quitting their companies in record numbers (aka The Great Resignation) is often cited as evidence of this fact. However, the issue is more complex than typically discussed, and I believe these shifts are enabled by a less acknowledged factor.