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Apple Health and the Low Hanging Fruit in Healthcare Innovation
In my last post I talked about the different dimensions of innovation, and that there is some low hanging fruit in the healthcare system that could be realized by applying behavioral knowledge to create new value propositions. Currently there is a lot of talk...
Healthcare Innovation: Are You Above or Below the Line?
In several posts, I reference the need to evolve innovation beyond new technology to reinvent human experiences as a more sustainable approach to innovation especially in Healthcare. Id like to put this idea in context to better explain what this means....
Healthcare Innovation: We’re Living Long…Will We Prosper?
"Live long, and Prosper" - Spock character - Star Trek Its no secret that healthcare costs are spiraling out of control. In other industries, the problem(s) contributing to rising costs can be identified and quantified, and new solutions can be measured, compared with...
Behavior Change: The Heart of Innovation
Were surrounded make that inundated by news of the latest wearable technology or smart phone app that will change the world. Healthcare costs are skyrocketing in direct proportion to our waistlines. Theres a common belief that if we track our personal data our...
Challenging Your Own Assumptions
One of the things I'm currently working on is leading a team to create disruptive opportunities within the changing healthcare landscape. I can't go into specifics of the work, but in taking people through the experience design and innovation process is...
Can Products Change Behavior?
I'm struck by how often I'm asked about a product's ability to change people's behavior. It's not the fact that I'm asked the question, but it's usually that an expectation is often embedded within the question that it is the product...
Stay In or Cash Out?
There were some good comments in last week's post which caused me to pose a question. So many of you resonated with the idea that a start-up needs to launch an offering that is at the intersection of what the founder wants and what the market wants, and...
The Start – Up Experience Dilemma
I've noticed an interesting shift in the last couple of years when I talk with founders of start-ups. It used to be that they were only worried about building a new product with new technology. They often set out to solve a real market need,...
The Information Experience
When creating new customer experiences, it's often necessary to help corporate stakeholders to make different types of decisions than they would make to evolve the current offerings. Making different decisions is hard. It's also scary. But...
What vs Why
I'm often struck by people's initial approach to innovation problems. Very often, the initial impulse is to find out what exists today, and then develop new ideas based on the existing, underlying construct. This will be a great way to improve existing...