How To Find Your “Why”
Your customers connect with what you believe only when it’s consistent with what they believe. Our clients win in the market because we figure out what your customers believe, and ensure that you build upon this foundation.
Your customers connect with what you believe only when it’s consistent with what they believe. Our clients win in the market because we figure out what your customers believe, and ensure that you build upon this foundation.
With over 43 million views, it’s safe to say that most people in business have seen Simon Sinek’s excellent TED talk or read his book “Start With Why”. The talk is excellent, but he never promised to show you how to find it.
While the advantage of technical mastery diminishes, the ability to anticipate challenges and risks based on experience and self-knowledge becomes a new source of personal competitive advantage.
We have been conditioned to believe that more data leads to better insights, which in turn result in better decisions. But is that really true?