The Pandemic Is Showing Companies Who They Really Are
Rather than trying to return to the old normal, Intentionally Resilient organizations are able to recover from difficulties by creating a new normal that is consistent with Who they are.
An Unusual Tribute to Jake Burton Carpenter
David Schriber recently wrote a touching reflection on his career at Burton Snowboards, and his relationship with Jake Burton Carpenter. I never met Jake personally, but he had a profound influence on how I approach my work, which in turn continues to indirectly...
Aligning To Your “Why”
When we work with clients, we work hard to ensure that they are aligning to their market’s ‘why’, as opposed to a ‘why’ that’s internally focused.
Make It Easy To Buy Your “Why”
When Simon Sinek talks about starting with “why”, the examples he cites are of companies that not only start with “why” but they have holistically carried it through everything they do.