When Funding Fosters Failure
The amount of time and money wasted on developing the wrong product is far greater than the amount of time and money that could be wisely spent defining the right product.
More Data Is Not Always Better
People don’t buy products because they have a higher score on a preference test. They buy products that fit their lifestyles and solve real problems.
The most valuable insights are revealed between traditional boundaries
The global challenges we are facing today – the Grand Challenges such as climate change, economic inequality, etc. – do not exist neatly within a collection of single disciplines, and they cannot be addressed from within the traditional hierarchical, siloed systems that dominate our current work structures.
Most Companies Can’t Afford to Fail Their Way Forward
We trust what we see, but just because something is real does not mean that it is right.
Will Your Current Control Structures Achieve Your Intended Results?
In times of disruption and change, we must also shift our perspective on what we should control to achieve our goals.